Keep going – failure is not an option
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It is easy to play the victim. To say “I tried and tried and just couldn’t make it work”. But I am telling you now, that is an excuse. How hard did you try. How many times did you fail? Only once? That isn’t enough.
Strangely it is the failures which will usually give you the much needed information to succeed.
Let me explain:
Let say you are a salesman. You work on commission and need big sales to make good money. Most people would make a list of their ideal clients and start with those. My advice is save those till last.
First call the potential clients who don’t matter as much. Find out how the system works. How do you get past the receptionists and PA”s? Ask them outright for help. It doesn’t matter if you feel you look stupid. Remember this is a fact finding mission. If you are doing it right, you are learning jargon, best times to call, certain phrases that work. You are failing on purpose to gather more information and build confidence so when you come to the companies that matter you are more relaxed and have a system that is more likely to succeed.
This will work with anything not just sales. The military calls it reconnoissance (r
-k
n
-sns, -zns)
n. An inspection or exploration of an area, especially one made to gather information.
To me failure is another name for reconnoissance. If you have the right attitude failure is only a rung on the ladder to success.
